Home / Resources / Guide + worksheet

Rent or Own Your Software?

A subscription feels light every month. Custom software costs more up front. Which one is actually cheaper for your business? A 9-page guide with a worksheet to find out, including when the honest answer is "keep your subscription."

Use the online calculator

What's inside the guide

  • 1
    The real price of a subscriptionWhat the invoice shows, what it hides, and what can change without you.
  • 2
    A worksheet over 3 and 5 yearsList your subscriptions and hidden costs (workarounds, re-entry, extra tools) and see the total.
  • 3
    Your break-even pointOne formula: how many months before custom software pays for itself, and when it never will.
  • 4
    4 questions to decideIncluding the outsider test: would someone from another industry call your process "just a CRM"?
  • 5
    What you give up, what you gainSubscription vs custom, plus what you still pay for after the build (hosting, maintenance).
  • 6
    6 questions to ask any agencyCode ownership, scope changes, support after launch. Ours included.

Who this is for

Owners and managers of small and mid-size businesses who already pay for several tools and wonder whether something built for them would cost less over time, or who are about to sign a quote and want to check their thinking first.

We build custom software. This guide still says when not to.

Most businesses that ask us this question are better off keeping the tool they already pay for. If your team is small, your process is standard and you need something running this week, buy the tool. We say so on the first call, because a client who leaves after eight months is a refund waiting to happen.

Frequently asked questions

Is custom software cheaper than a subscription?

Over a long enough period it can be, but not always. It depends on what you pay today (including the hidden time cost of workarounds), the build price, and the yearly hosting and maintenance. The guide gives you the formula to check with your own numbers.

What drives the price of custom software?

Four things move a quote more than any other: the number of user roles, the integrations (payments, WhatsApp, calendar, accounting), whether old data must be migrated, and whether the tool serves one business or many.

Do I have to leave my current subscription?

No. For standard processes such as scheduling, invoicing or a simple CRM, a subscription is often the right call. Custom software makes sense when you are paying for workarounds the tool cannot avoid.

Is the guide really free?

Yes. To see the calculator result and download the PDF, we ask for your name, phone and email once, so we can send you the guide and write to you from time to time. You can unsubscribe at any time. The numbers you enter in the calculator stay in your browser.

Want a second opinion on your tools?

Tell us what you use today. We give you an honest read, even if it is "keep your subscription."

Talk to us