Branding
Taste of Korea
Korean Food & Hotel Concept
About this project
Taste of Korea is a brand concept that links Korean food with a hotel stay. The wordmark is bold red lettering with a small blue circle around the word of, and a line drawing of a noodle bowl above it.
One visual is a hotel promotion with a bed, a Korean meal on a tray and a view of Seoul at dusk, with the slogan Stay, Eat, Explore Korea and four icons. The other shows the white and red logo on a lightbox sign hanging outside a storefront.
What we delivered
- Red wordmark with noodle bowl icon
- Hotel promotion visual with four icons
- Lightbox storefront sign mockup
- Red and blue color system
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