Branding
Taro Pasta
Restaurant Brand
About this project
Taro Pasta is a brand identity for a pasta restaurant. The logo is a smiling, winking star wearing a chef hat, holding a fork and a spoon, above a rounded red wordmark.
The palette is tomato red, dark brown and warm cream. The identity is shown on its own and then in use, printed on a red uniform t-shirt and on the wall sign behind a cafe counter.
What we delivered
- Star chef mascot logo
- Red, brown and cream palette
- Uniform t-shirt application
- Wall signage for the restaurant


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