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Packaging

Probite

Protein Bar Packaging

Branding Packaging Food & Drink

About this project

Probite is a protein bar brand with loud, confident packaging. Each flavor gets its own color, and the claims 19g Protein, High Fiber and Low Sugar sit on the front.

The first image shows a pink Strawberry Crunch wrapper, front and back, with a nutrition facts panel, ingredients and icons. The second shows Blueberry Crunch in purple and Chocolate Peanut Butter in brown, set against a yellow background with fruit, nuts and chocolate.

What we delivered

  • Wrapper design in three flavors
  • Front with nutrition claim badges
  • Back with nutrition facts panel
  • Flavor lineup visual on yellow
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