Website
Aura
Activewear Brand
About this project
Aura is a minimalist activewear label with a quiet, dark identity. The logo is set in thin capital letters and sits tone on tone on black fabric, almost felt rather than seen.
The first image is a close crop of a black garment with its embossed mark and a hand resting on the hip. The second shows the online store on a desktop screen and a phone, with a full-length model photo in a calm stone-toned room.
What we delivered
- Thin capital wordmark logo
- Tone-on-tone logo treatment on garments
- Online store design for desktop
- Matching mobile store layout
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